Ever thought about having a dog training company? Domestic animals are very kind creatures and keep the family adopting them company. For some time, the pet services market has thrived, and many products and activities are being developed every day to take care of the needs of these pets. The dog, considered the man’s best friend, is the favorite of the kids and the people in general.
The domestic pet market is very large when it comes to world, losing only to France and the United States in this regard. According to the National Association of Pet Food Manufacturers, there are about 25 million dogs and 11 million cats distributed among low- and high-income families. It is really a high number and the entrepreneur who wants to join this branch has great chances in the market.
The training leaves the dog obedient to certain commands and in education the dog maintains its spontaneous characteristic, behaving in a suitable way to the conviviality of the other animals and people.
So we have dog training divided into stages. Puppy dog training usually begins at 2 or 3 months of age and deals with simple aspects such as teaching the dog to do the needs in a certain place, not to jump fences and barriers, etc. After that, the dog can now enter the basic training phase, which teaches the commands of lying down, sitting, greeting, standing, and others.
The time of these processes is quite variable due to several factors and, mainly, the breed of the animal and the availability of the owner in time to teach and take his pet in class. Here, you’ll learn a little more about dog training, see our tips for staying well informed and have a solid foundation for building a business in this industry.
Dog Training – The Trainer
The trainer is the professional that deals directly with the training of dogs, in the sense of having contact with the dogs and their owners, formulating techniques and applying them in practice by doing a service that results in the satisfaction of the owner’s expectations.
But to be a trainer is not so simple. The professional must have specific knowledge in training of dogs and all the necessary support to carry out its functions. The techniques and methods applied in dog training should be well defined by the trainer, being also necessary to have specific knowledge about each breed of dog and predominant characteristics.
There are dogs that do not learn from one kind or another method, while others develop well with the same techniques. It is all a matter of knowledge, observation, and practice in dog training. Gradually, the trainer can have more autonomy and choose the form of training that he finds most convenient for each race.
The dog trainer can learn the craft from the simple observation of other professionals in the field, understanding how everything works and copying and adapting techniques. However, for the trainer to have the firmness of his actions and conviction of a job well done it is necessary that he take a specific course on dog training or participate in lectures and events on the subject, which happen many times a year throughout world.
Dog Training – Investment
As for courses and training, the entrepreneur should spend around R $ 2,500.00 reais. In equipment, R $ 1,500.00 reais and another R $ 1,000.00 reais with other charges. The ideal working capital is R $ 2,000.00 reais and a vehicle for R $ 25,000.00 reais. All this value can be changeable, depending on where the entrepreneur is investing the money. It is very likely that, in the face of purchasing research, savings of at least 5 to 10% of the amounts presented will be achieved.
The service is standalone so it does not need employees. Ideally, when there is an expressive increase in dog training, there is a need to hire more trainers. That will depend on the size of the business, of course, but at the beginning, it does not take more than one person responsible for it.
Legal Aspects Of Dog Training
The dog training needs to be regulated as a formal company and this includes consultation at City Hall to evaluate all the paperwork involved with the costs and paperwork.
The entrepreneur should look for the fees that he must pay, what he should do to leave his business free of problems, as well as consult the regulation on the training of dogs. You can also get in touch with the FBAA (Brazilian Federation of Animal Handlers), an organization that fights for the correct legalization of the Profession of the Trainer, appreciating the quality of the professionals who work in the market.
Dog Training Competition
This is a relatively easy activity to perform, and so there is a lot of competition in certain neighborhoods in major cities. The entrepreneur must choose a good location to stay free of competitors and be able to cover a large area, preferably being the only one to train dogs.
The trainer should also invest in disclosure, grant discounts and benefits to the consumer and establish partnerships with related establishments. The main sources of competition are pet shops and kennels, which perform a very good job on account of the experience.
It may be necessary for the entrepreneur to visit these establishments to see how the environment works from the point of view of the consumer and thus to think of methods of offering better services to their customers.
Dog Training – Target Audience
The target audience for dog training are people who have dogs as pets and want to educate them and train them.
We can already see that the poorest classes do not use the dog training service very much and since the entrepreneur must verify that a very humble neighborhood may not be the ideal one to set up their establishment.
Generally, middle-to-high-class people often seek dog training services and this is already one of the tips for shaping the consumer profile, which should be done through research and observations to chart better ways to reach the consumer in advertising mainly.
In addition to dog owners, pet shops can also hire dog training services, veterinary clinics, kennels, animal hotels, and farms. Each space of this has an intimate relationship with owners of other animals and would be very good to have partnerships between these companies.
Disclosure Of Dog Training
To publicize dog training we can count on partnerships, as has already been said, with related companies, in the sense of offering folders, posters, and information, in general, to invite the public to try out services with their animals.
It is necessary that the disclosure has in its content aspects that value the most positive points of the company, such as ease of payment, good location, service with a great variety of races and others. The Internet can also be used for this without the hiring of specific professionals, but if necessary, the marketer or advertiser can be called for this part of advertising in dog training.
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