The Importance of Using Marketing Tools for IEs

published on

The use of marketing tools in an IEs is critical to improving results and managing to win, retain, and engage students. Understand!
It is not new for managers and maintainers that the health of an educational institution is connected to the balance and execution of pedagogical and strategic activities.

From the selection and admission of teachers to the choice of marketing tools for IEs, everything needs to be closely monitored to achieve a high level of management.

Faced with a busy (and, why not, chaotic?) Context it is possible to see a trend within the educational scenario: many educational institutions, in an attempt to facilitate the administration processes, are seeking to automate and computerize their tasks.

Marketing Tools for IEs

With this need, specific digital tools for the Education segment also emerge.

Still not familiar with the theme or are you afraid of playing technology? It's all right!

We have brought together 6 benefits to help you understand the need to digitize your school activities, reallocate resources, better define your focus, and make evidence-based decisions.

The technology market for education

Before we talk about benefits, let us better understand this market. Today, the technology industry for education (EdTech) is one of the fastest growing and, according to the DaVinci Institute futurist Thomas Frey, by 2030 the largest Internet companies will be educational businesses we have not heard of yet.

At the other end, we already have a number of institutions that apply the most modern technology in school management (pedagogical and strategic).

In this innovation landscape, it is also possible to identify the growing number of tools that promise to revolutionize the way that educational institutions recruit and retain students, creating a more attractive and efficient work environment with data usage and advanced marketing strategies.

If higher education players have been using data and tools for years, now the trend has come to basic education.

The Benefits of a Marketing Tool for Education

1. Evidence-based decisions (data were driven)

The main benefit of technological tools is undoubtedly being able to consolidate data and turn it into insights.

Education technology has done a great job when it comes to delivering smart information for high-impact decision-making.

Today, various marketing tools (such as GeoEscola ) deliver very accurate analyses of data, which can help from pedagogical evolution to strategic school decision making, with information on the flow of migrants (which schools steal from their students?), And market share - indispensable knowledge when it comes to capturing new enrollments.

2. Time Gain

Digital platforms have another incalculable advantage: time-saving. With the digitization of some activities, which were previously done manually and draw energies from the team, it is possible to focus efforts in the right place.

A classic example is one in which the maintainer or manager does all the marketing work, from designing strategies to creating campaign content.

Today, with just a few clicks, it is possible to hire a content management platform, for example, that manages a blog and publishes content in an uncomplicated and objective way. Controlling these small tasks with an online tool helps improve the time management of the school staff, who can engage in the execution of tasks of pedagogical impact.

3. Reduction of costs

With the combo of insights, improvement, and organization of the tasks offered by marketing tools, you can optimize expenses and reduce costs.

With long-term planning, it is much easier to make assertive investments that deliver superior results by increasing the ROI of your fundraising campaigns, for example.

Why advertise in a neighborhood that does not have school-age students if it is possible to find out which neighborhoods live the most in the age group of the segment that your school meets and that have the financial requirements to pay for the service it offers? Educational marketing tools are essential in the answers to these questions.

4. Reliability of information

Another favorable aspect is the fidelity of information that is generally obtained through public data, information generated within the institution itself with the application of assessments or access to the school database.

The tools also ensure constant updating of the information (financial, marketing or pedagogical) and a friendly interface for access, almost always online.

The Enem microdata is a good example of this process.

The raw data is disseminated by Inep and platforms such as the Enem Module organize the information into extremely useful reports for pedagogical coordinators and teachers. Reports deliver in a few clicks the priority of studies, distractors that "cheated" students and historical weaknesses in the exam.

5. Measurement of results

It is possible to measure everything. Over the years, the school will have clear indicators of its pedagogical and strategic performance - it will be possible from year to year to measure "school health" and take the necessary measures.

Most tools can measure how many teachers have interacted with the application in a day/month/year until how many clicks on a blog post have turned into potential new registrations. Measuring everything means being able to identify best practices, generate better results and make judicious reviews of return on investment.

6. Recognizing opportunities

The best practice for any business is to always improve what you are already doing. Plan for improvements (structural, pedagogical, and strategic) from the impact they will have on school performance and hence on student recruitment and retention - which also means more resources for the school.

The education technology market offers tools that can accurately detail the strengths and weaknesses of a school, assisting school management in identifying risks and opportunities.


There is no doubt that the marketing tools have come to promote a management revolution and facilitate the day-to-day lives of the most diverse tasks in the school environment.

Electronic agenda, marketing to attract students, organization and coordination of projects, combating delinquency: all these activities are already contemplated by tools that have a single objective: to positively impact the results of your school.